One of the most popular, most common marketing schemes as of late are gyms boasting 20 pound in 6 weeks or your money back.
Are they for real? Are they legitimate? What’s the catch?
By now, through just a couple degrees of separation you might find you know someone who has tried a gym with this program.
Many of them follow the same standards. Having spoken to the owner of the gym I attended, many of the gyms that have sprouted up share the same business model. The owners get together and discuss business strategies – what works, what doesn’t, what can be done better, etc…
I first saw advertisements pop on my Facebook feed and it sounded so far-fetched, I skipped right past. Again, I came across an ad, and looked at a bunch of the success pictures. Eh. Really? Whatever. Finally, a third or fourth time seeing something, I filled out the information. It took another six months or so to attend orientation. 20 pounds was only a drop in the bucket of what I needed to lose. But, what did I have to lose by attending an orientation?
The no nonsense, cut and dry approach of the owner convinced me to give it a try. He didn’t preach great success, miracle results, or anything like that. It was all about hard work, and that any results would be due to the work I put into the program.
So, what can you expect (the expectations and requirements of my gym, Results Transformation):
- Commit to working out at the gym 5 days a week. You must have 30 workouts logged by the end of the challenge.
- Checking in on Facebook for these workouts. This will be checked.
- Changing your Facebook profile picture to show you committing to the challenge.
- Following a very strict but doable way of eating for the next six weeks.
- Finding a group of people going through the same challenges as you at the same exact time.
- You must write a review of the program on Yelp.
- You WILL pay money up front and if you don’t reach your 20 pounds lost, you forfeit most, if not all of that money.
- The workouts are coach led, HIIT (high intensity interval training) and last about an hour including the warm up and stretching.
- Plan to workout with people smaller and larger than you, older and younger than you. One of the VERY BEST things about the gym I attended was how well they modified workouts for people.
Are They Successful?
I participated in two challenges. The first one, I lost 23 pounds and the second, I lost 13 pounds. I loved the workouts and I loved the friends I met. I loved the habits I created over twelve weeks. Although the food plan was crazy restrictive, I adapted slightly by adding some foods back, and I kept with the program. I do attribute joining one of these gyms and committing 100% to the program for my successful weight loss.
I highly suggest that you do the research beforehand. Don’t just rely on Yelp because participants are required to write a review. Writing a good review isn’t expected, but most are good. Look at them. There are good points to be made on Yelp. But, to find a variety of feedback, try to find people who have completed challenges. Ask what they liked and what they didn’t like. I have things I liked and things I didn’t like. Try to attend a workout – there are often friends and family workouts that are offered for a minimal charge. Go. See what you think. There’s no better way to test the vibe of a place other than trying it out!